There are so many things to do in Times Square. Experiencing Times Square time and time again in New York City never gets old. The dazzling lights, towering billboards, and electric energy always leave me in awe. Crossing this iconic spot off my bucket list was unforgettable, but each return visit only deepens my appreciation for its vibrant, unmatched atmosphere.
There is no place on earth quite like Times Square. An emblem of New York City’s vibrant energy, Times Square is where the pulse of entertainment, culture, and commerce converge. With its dazzling lights, constant movement, and infectious buzz, it’s no wonder Times Square is often referred to as “The Crossroads of the World.” Beyond its towering electronic billboards and renowned Broadway theaters, Times Square is steeped in history, art, and endless things to do. Whether you are here to see a show, shop, dine, or simply soak in the atmosphere, Times Square offers an unforgettable experience for everyone.
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Originally known as Longacre Square, Times Square was a relatively quiet district in the late 19th century, lined with horse stables and carriage houses. It wasn’t until 1904, when Adolph S. Ochs, the publisher of The New York Times, moved his newspaper’s headquarters to the newly constructed Times Tower, that the area began its transformation into the entertainment mecca we know today. Ochs convinced the city to rename the area Times Square in honor of his newspaper, and the change marked the beginning of the area’s new identity as a hub of theater, commerce, and culture.
By the 1920s, Times Square was flourishing as the center of New York’s theater district, with Broadway theaters lighting up the streets and attracting audiences from all over the world. The neighborhood earned the nickname “The Great White Way” for its bright electric lights, which were a novelty at the time. During this period, Times Square became synonymous with glamour and entertainment.
However, the neighborhood fell into decline in the 1960s and 1970s, becoming a center for crime, drugs, and adult entertainment. The image of Times Square during this era was one of decay, far removed from its former glory. But in the 1990s, under the leadership of Mayor Rudolph Giuliani and the Times Square Alliance, a dramatic revitalization effort transformed the area into a clean, family-friendly tourist destination offering so many things to do in Times Square.
Rockefeller Center is a must-visit destination in New York City, offering breathtaking views from the Top of the Rock, iconic holiday ice-skating, the NBC Studio Tour, and world-class dining and shopping. Discover art, history, and entertainment at this vibrant hub. See my list of favorite things to do at Rockefeller Center.
Without a doubt, the most famous event associated with Times Square is the annual New Year’s Eve Ball Drop. This tradition began in 1907, and since then, it has grown into one of the most widely celebrated New Year’s Eve events in the world. Every December 31st, millions of people from around the globe watch as a giant crystal ball descends from the top of One Times Square, signaling the start of the new year.
Thousands of revelers brave the cold and gather in Times Square, enjoying live performances by top musical artists, celebrity appearances, and the thrilling countdown to midnight. The ball itself is a stunning piece of craftsmanship, made from Waterford crystal and illuminated by thousands of LED lights. The event has become an iconic symbol of hope, renewal, and celebration.
Times Square is synonymous with Broadway, the pinnacle of live theater in New York City. With over 40 theaters in the surrounding area, Times Square is home to some of the most famous and beloved productions in the world. Whether you’re in the mood for a long-running hit like The Phantom of the Opera, Hamilton, or The Lion King, or looking to see a newer show, the choices are endless.
For theater enthusiasts, visiting the TKTS booth in Duffy Square is a great way to snag discounted tickets to same-day Broadway and Off-Broadway performances. You can enjoy world-class productions at a fraction of the cost while experiencing the magic of Broadway up close.
Art lovers will find plenty to admire in Times Square, thanks to the efforts of Times Square Arts, the public art program of the Times Square Alliance. The program brings contemporary art installations, performances, and digital displays to the heart of Times Square, transforming the space into a living gallery.
One of the most popular public art projects is the Midnight Moment, a synchronized display of digital art that takes over the electronic billboards in Times Square every night from 11:57 PM to midnight. The artworks, which change monthly, offer a serene and often mesmerizing break from the usual advertising, providing a unique cultural experience for visitors.
Times Square Arts also hosts Valentine’s Heart Design, an annual competition where artists create interactive sculptures that celebrate love and community. These installations are displayed in Times Square each February, offering a fun and photogenic addition to the neighborhood.
Times Square plays host to a variety of cultural festivals and events throughout the year. Some of the most popular include:
Broadway Week: A bi-annual event offering two-for-one tickets to Broadway shows, making theater more accessible to a wider audience.
Solstice in Times Square: A free outdoor yoga event held every summer, attracting thousands of participants who gather on the streets of Times Square to practice yoga in celebration of the summer solstice.
Taste of Times Square: A food festival featuring some of the best restaurants in the area, offering visitors the chance to sample diverse cuisines in a lively outdoor setting.
There are just so many things to do in Times Square. Times Square offers a wide range of activities for visitors, from world-class entertainment to unique shopping and dining experiences. Here are some of the must-do activities in the area:
The Broadway Theater District
is the crown jewel of Times Square, and no visit to the area would be complete without taking in a show. From classic musicals to cutting-edge dramas, Broadway has something for everyone. Be sure to check out the Marquis Theatre, the Gershwin Theatre, or the Majestic Theatre—all of which are iconic venues hosting world-class performances.
For a fun and interactive experience, head to Madame Tussauds New York, located at 234 West 42nd Street. This world-famous wax museum features incredibly lifelike wax figures of celebrities, historical figures, and pop culture icons. Visitors can pose for photos with their favorite stars, from Beyoncé to Albert Einstein, and even take part in immersive experiences like the Marvel Super Heroes 4D Experience.
Just a few doors down from Madame Tussauds is Ripley’s Believe It or Not! Times Square, an oddities museum filled with bizarre artifacts, mind-boggling exhibits, and interactive displays. From shrunken heads to optical illusions, Ripley’s offers a one-of-a-kind experience that is both entertaining and educational.
Eating off a food truck in Times Square is a quintessential New York City experience, blending the fast-paced energy of the city with a quick, flavorful meal. Amid the flashing lights and bustling crowds, you’ll find an array of food trucks offering everything from classic New York hot dogs to globally-inspired dishes like falafel, tacos, and dumplings. Grabbing a bite from one of these trucks allows you to savor the city’s diverse culinary scene without missing a beat. Whether you’re in between sightseeing or just soaking in the iconic surroundings, dining on-the-go in Times Square is a deliciously authentic way to experience NYC.
Times Square is a shopper’s paradise, with a mix of flagship stores, quirky boutiques, and unique souvenir shops. Some of the most famous stores in the area include the multi-level M&M’s World, the sprawling Disney Store, and the Hershey’s Chocolate World, where you can satisfy your sweet tooth with a variety of chocolate treats.
For fashion enthusiasts, the American Eagle Outfitters flagship store and Levi’s store are popular destinations, while the nearby H&M offers trendy and affordable clothing.
One of Times Square’s most famous street performers, the Naked Cowboy, has been serenading tourists for decades. Dressed only in cowboy boots, a hat, and a pair of briefs, the Naked Cowboy strums his guitar and poses for photos with visitors. While his appearance may be unconventional, he has become a beloved and iconic figure in Times Square, adding to the neighborhood’s eclectic charm.
Times Square is the vibrant epicenter of Manhattan, but there are plenty of must-visit spots nearby that offer a range of experiences. A quick 15-minute walk or short ride on the N, Q, or R subway lines takes you to the Central Park Zoo, located just over a mile from Times Square. This family-friendly attraction, nestled in the southeast corner of Central Park, offers a charming escape with its exotic animals and lush gardens.
For art lovers, The Metropolitan Museum of Art (The Met) is 2.5 miles away. You can take the 1 or 2 subway lines uptown, or enjoy a scenic cab ride along Fifth Avenue to reach this world-renowned museum. Once there, immerse yourself in The Met’s vast collection of art, spanning thousands of years and cultures.
For a culinary adventure, head 1.5 miles south to Chelsea Market, easily accessible via the 1, A, or C subway lines. Here, you’ll find an eclectic mix of food vendors and shops in a trendy industrial space. For those looking to unwind by the water, Battery Park is about 5 miles from Times Square. A cab ride or the 1 subway line will bring you to this peaceful waterfront park, offering stunning views of the Statue of Liberty.
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Wherever I go and with every picture I take, I see a story. So every journey, becomes a storied journey.
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