From Pilots to Brewers: The Milwaukee Brewers were originally the Seattle Pilots in 1969, but after one year, the franchise moved to Milwaukee and became the Brewers in 1970, a nod to the city’s famous beer-making heritage.
American Family Field Roof: One of the most iconic features of American Family Field is its fan-shaped retractable roof, which opens and closes in just 10 minutes.
Tailgating Tradition: Brewers fans are known for their love of tailgating. The expansive parking lots at American Family Field fill up hours before game time, with fans setting up grills, tents, and lawn games, making tailgating here an essential part of the game day experience.
Bernie Brewer’s Slide: At American Family Field, every home run is celebrated with Bernie Brewer, the team mascot, sliding down a giant yellow slide in left field.
Sausage Race: Perhaps the most beloved tradition at Brewers games is the Sausage Race, held during the sixth inning. Five costumed sausages—Bratwurst, Polish Sausage, Italian Sausage, Hot Dog, and Chorizo—race around the field. The Sausage Race was originally sponsored by Klement’s Sausage, a Milwaukee-based sausage company.
Beer Barrel Man: The Brewers’ original mascot, Beer Barrel Man, debuted in 1970 and quickly became a fan favorite. Though Bernie Brewer eventually took over, the Beer Barrel Man remains an iconic part of Brewers’ history and is still seen on vintage merchandise.
American Family Field’s Location: The stadium is located on the site of the former Milwaukee County Stadium, which served as the Brewers’ home from 1970 to 2000. A plaque inside American Family Field marks the spot where Hank Aaron’s 755th and final home run landed.
Tailgate Haus: The stadium offers a unique feature called the Tailgate Haus, an exclusive indoor area where fans can enjoy an elevated tailgating experience. It’s a nod to the Brewers’ tailgating tradition while providing a comfortable spot for fans to gather.
Brew Crew Nickname: The Brewers are affectionately called the Brew Crew by their fans. The nickname, which speaks to the team’s roots in the beer capital of the United States, is embraced in chants, merchandise, and team spirit throughout Milwaukee.
Unmatched Sightlines: American Family Field was designed with fan experience in mind, boasting some of the best sightlines in baseball. The seating bowl is built to provide excellent views from every seat.
The Field: The natural grass field at American Family Field is meticulously maintained, using Kentucky bluegrass. The field is equipped with a unique heating system that keeps the grass growing even in Milwaukee’s cool spring months.
Craft Beer Legacy: Milwaukee’s history of brewing extends into the ballpark, where fans can sample a wide range of craft beers from local breweries.
Home Run Landmark: Outside of American Family Field, you’ll find a statue commemorating the great Robin Yount, a two-time MVP and lifelong Brewer. Yount is one of the most beloved figures in Brewers history and was instrumental in bringing the Brewers to the World Series in 1982.
Hall of Fame Walk: Along the stadium concourse, visitors can take a stroll down the Brewers Walk of Fame, which celebrates the players, coaches, and executives who have had a significant impact on the franchise throughout its history.
Fireworks Display: The Brewers celebrate wins and special occasions with a spectacular fireworks show, which lights up the sky over Milwaukee. Fans can watch the display from their seats or head out to the parking lot to get an even better view of the show.
Brewers Community: The Brewers Community Foundation is dedicated to giving back to the Milwaukee area through charitable initiatives. American Family Field hosts multiple community events throughout the season, making it more than just a sports venue—it’s a community hub that brings people together.